Digital Marketing Made Easy

Aims of the tool

Throughout this Project Result, we will produce material suitable for NEETs as

rst-time digital marketers, to
gradually build their digital skills needed in most companies for their digital presence. This educational
program will also be helpful for the youth centres. Improving their connection to the target group and using
digital means to provide more value for NEETs.

Description of the tool

This Educational Program will primarily focus on

Difference between digital presence and providing value over digital channels
Basics of ICT Tools, digital marketing tools and methodologies
Digital marketing (Types of digital marketing, Understanding customers, Measurement and metrics,
Conversion, Organic channels, Paid channels, Email marketing, A

liate marketing, Referral

marketing);